We print, print!
The printing era has been pretty good since Gutenberg. First, important things were printed like books. But these are REALLY important, not some literature for the mob. Well, because the mob was quite illiterate at the time. Then also such fiction was printed, meaning for the reading of the book. Well, since the last 50 years (even hundreds of them), it's all about printing - books, leaflets, business cards, even shirts, mugs, pens ... Well, really everything. Because you need to build brand awareness at the customer, i.e. printing and marketing is an inseparable couple. Because you can print everything on your T-shirt and have it originally. Well, who would prohibit the rich?
Printer ink affordable.
Cheap printer inks can have the highest quality. This is because printer accessories of this kind are always produced according to generally accepted standards. On the other hand, finding cheaper inks is very cost-effective for individuals and for owners of large photocopying and printing facilities where a large number of different types of printouts are made daily. Good prices for printer inks mean that people who can not afford them can afford rebate actions and introduce various promotions, because they are able to reasonably lower the costs of carrying out orders. In this way, they gain new customers without lowering the quality of services they provide.
Offset printing is the most popular type of printing in today's printing industry. It is true that it has many varieties and uses different techniques and materials (paint, paper). The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.